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Museum of Modern Art in La Jolla, California
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La Jolla

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…a jewel meant for the crown

It's no surprise that suits and briefcases are more common here than dreads and surfboards. With ocean-front mansions going for well over a million, the town of La Jolla (Spanish for “the jewel”) is seriously affluent.

Nearby bio- and high-tech firms support the lifestyle. Beautiful beaches, a marine sanctuary, the Scripps Institution of Oceanography and the Birch Aquarium at Scripps make it tourist-friendly, and the Torrey Pines State Reserve is a short drive north for hiking and paragliding. And the expected Starbucks and miniature Rodeo Drive (Prospect Street) complete the picture.

While quaint cottages and apartment buildings are scattered around town, La Jolla’s affluence is really the main story. If golf courses, contemporary art museums, a tech-based economy, fine dining, high-end shopping and luxury hotels get your Bentley humming, La Jolla may be just the spot for you.

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Known for:

Affluence

Main drag:

Prospect Street

La Jolla blogs and events

How to Avoid the Swine Flu for Apartment Dwellers

It’s important for people to be aware of how to prevent any type of cold or flu—especially those living in close quarters with many other people, such as apartment renters.

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Apartments in La Jolla

Regents La Jolla Apartments - 9237 Regents Rd