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Museum of Modern Art in La Jolla, California
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La Jolla

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…a jewel meant for the crown

It's no surprise that suits and briefcases are more common here than dreads and surfboards. With ocean-front mansions going for well over a million, the town of La Jolla (Spanish for “the jewel”) is seriously affluent.

Nearby bio- and high-tech firms support the lifestyle. Beautiful beaches, a marine sanctuary, the Scripps Institution of Oceanography and the Birch Aquarium at Scripps make it tourist-friendly, and the Torrey Pines State Reserve is a short drive north for hiking and paragliding. And the expected Starbucks and miniature Rodeo Drive (Prospect Street) complete the picture.

While quaint cottages and apartment buildings are scattered around town, La Jolla’s affluence is really the main story. If golf courses, contemporary art museums, a tech-based economy, fine dining, high-end shopping and luxury hotels get your Bentley humming, La Jolla may be just the spot for you.

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Known for:

Affluence

Main drag:

Prospect Street

La Jolla blogs and events

Museum Month in San Diego

February is Museum Month in San Diego, a sunny city that is being called "the newest cultural mecca in the United States." From 2/1 - 2/29 enjoy half-price admission to approximately 32 museums in the county, including the San Diego Zoo and the aquarium.

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Apartments in La Jolla

Regents La Jolla Apartments - 9237 Regents Rd